Pay per click (PPC) is an internet marketing strategy where an advertiser pays a fee depending on the number of clicks. This technique allows you to buy visits to your site instead of “earning” them organically. One form of PPC is search engine marketing where the advertisers bid for the placement of their ads in links sponsored by search engine whenever the keywords related to their business are searched.
High-quality landing pages optimized for conversions are important when using this internet marketing strategy. When PPC is working as expected, the fee you pay is insignificant compared to the benefits you reap.